CEO Dashboard

CEO dashboards convert organizational data into easy-to-understand visuals. These tools enable leaders to spot trends quickly, make decisions, and align their teams on critical objectives.

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Executive Dashboard Example - CEO Dashboard

What is a CEO Dashboard?

A CEO dashboard showcases company metrics to help CEOs spot bottlenecks like declining retention or sluggish sales pipelines. This bird's eye view allows executives to make decisions on reallocating resources or adjusting strategies, cultivating a customer-centric culture that aligns team efforts with company objectives.

Examples of CEO Dashboards

Executive Summary Dashboard 

An executive summary dashboard gives CEOs insight into company-wide performance. It reveals interdependencies between teams, like marketing's impact on sales conversion rates. This synopsis enables leaders to address bottlenecks and optimize the customer journey swiftly.

Who’s it for

Chief executive officers (CEOs), company executives, senior management

How often it's needed

Daily or weekly

Covered KPIs

Marketing qualified leads (MQLs), sales qualified leads (SQLs), sales conversion rates, installation team capacity, installation team performance, customer satisfaction metrics, revenue, average profit margin

Revenue Dashboard

Revenue dashboards focus on income streams and sales performances. They provide CEOs with a clear picture of top-selling products, underperforming regions, and unexpected revenue fluctuations. With their assistance, CEOs can easily spot profit leaks, fine-tune pricing, and better allocate resources for steady business growth.

Who’s it for

CEOs, chief financial officers (CFOs), sales directors, marketing managers, business intelligence teams

How often it's needed

Daily, weekly, monthly, quarterly

Covered KPIs

Total revenue, sales growth, revenue by product, revenue by service, revenue by customer segment, average revenue per user (ARPU), customer acquisition costs (CAC), customer lifetime value (CLV), churn rate, gross profit margin, net profit margin, sales pipeline value, conversion rates, market share, return on marketing investment

Executive Marketing Dashboard 

An executive marketing dashboard displays customer acquisition costs, conversion rates, and other campaign ROI metrics. CEOs rely on this tool to assess marketing effectiveness, identify successful strategies, and detect market trends. 

Who’s it for

CEOs, chief marketing officers (CMOs), marketing directors, senior marketing managers, executive leadership teams

How often it's needed

Daily, weekly, monthly, quarterly, yearly

Covered KPIs

CAC, conversion rates across various marketing channels, ROI for marketing campaigns, customer lifetime value (CLV), MQLs, SQLs, website traffic and engagement metrics, social media reach, content engagement, click-to-open rate (CTOR), click-through rates (CTR), brand awareness, market share

Executive Finance Dashboard 

An executive finance dashboard gives CEOs real-time insights into their company's financial health. The dashboard helps CEOs address risks, seize opportunities, and drive profitability and growth.

Who’s it for

CEOs, CFOs, senior executives, board members, stakeholders

How often it's needed

Daily, weekly, monthly, quarterly, yearly

Covered KPIs

Revenue growth, gross profit margin, net profit margin, cash flow, accounts receivable turnover, debt-to-equity ratio, ROI, working capital, CAC, CLV, sales pipeline value, operating expenses, earnings before interest, taxes, depreciation, and amortization (EBITA), market share, employee productivity metrics

Cash Flow Dashboard

A cash flow dashboard gives CEOs a quick overview of their company's current financial situation. It displays important numbers like total cash and spending rate. With it, CEOs can track cash flow trends, foresee financial needs, and make prompt decisions to keep the company financially stable.

Who’s it for

CEOs, CFOs, financial managers, board members, investors

How often it's needed

Daily, weekly, monthly

Covered KPIs

Total cash balance, burn rate, cash runway, operating cash flow, accounts receivable turnover, accounts payable turnover, revenue trends, profit margins, working capital, cash conversion cycle (CCC), free cash flow, debt-to-equity ratio, quick ratio, current ratio, ROI

Executive Reporting Dashboard

An executive reporting dashboard reveals which products are excelling and which are falling short, identifying areas that need immediate attention. This allows CEOs to assess their company's health quickly without sifting through lengthy reports. It also helps spot sudden sales drops or unexpected market changes, so CEOs can make adjustments to stay competitive.

Who’s it for

CEOs, board members, department heads, stakeholders, investors

How often it's needed

Daily, weekly, monthly, quarterly

Covered KPIs

Revenue, profit margins, cash flow, CAC, product performance, conversion rates, average deal size, customer satisfaction rates, customer retention rates, market share, operational efficiency metrics, employee productivity, employee engagement, campaign effectiveness, marketing ROI, inventory turnover

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Channel Performance Dashboard 

A channel performance dashboard breaks down information about specific marketing channels. CEOs use it to develop insights into the effectiveness of their campaigns on platforms like social media, email, or paid advertising. These insights help them cut unnecessary spending and identify successful ads to improve outcomes in each marketing channel.

Who’s it for

CEOs, senior executives, marketing directors, marketing managers, media buyers, performance marketing analysts, digital marketing specialists, 

How often it's needed

Daily, weekly, monthly, quarterly

Covered KPIs

Click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions and reach, engagement rates, ad frequencyaverage order value (AOV), lifetime value, channel-specific metrics, ad creative performance, budget allocation by channel, spending by channel, revenue attribution by channel and campaign 

Executive Sales Dashboard 

An executive sales dashboard displays common sales performance metrics and pipeline information. CEOs and top executives use it to gain deeper insights into revenue trends, sales team efficiency, and customer acquisition patterns.

Who’s it for

CEOs, sales executives, chief revenue officers (CROs), VP of sales, board members, investors

How often it's needed

Daily, weekly, monthly, quarterly, yearly

Covered KPIs

Total revenue, sales growth rate, sales pipeline value, funnel conversion rate, average deal size, sales cycle length, CAC, sales team productivity metrics, revenue by product/service, top-performing sales representatives, customer retention rate, sales forecast accuracy, market penetration, sales quota attainment

AARRR dashboard

The pirate metrics (AARRR) dashboard shows vital growth metrics across the customer lifecycle. AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue. CEOs use it to understand business performance, from acquiring new users to making money. This helps companies improve their customer journeys and grow their business based on the numbers.

Who’s it for

CEOs, company founders, marketing teams, product managers, growth hackers, investors

How often it's needed

Weekly, monthly, quarterly, yearly

Covered KPIs

Number of signups, signup rate, signups via digital channels, ARPU, percentage of users completing onboarding, CLV, time to value (TTV), feature adoption rate, daily active users, weekly active users, monthly active users, churn rate, average session duration, net promoter score (NPS), referral traffic, viral coefficient, monthly recruiting revenue (MRR)

Customer Segmentation Dashboard

A customer segmentation dashboard shows metrics across different segments, such as gender, age, and device types. It’s used by CEOs to gain insights into how various customer segments respond to their advertising efforts. This allows them to make strategic decisions about targeting, budget allocation, and content strategy for more effective audience engagement.

Who’s it for

CEOs, marketing directors, data analysts, business intelligence teams, product managers, customer experience managers 

How often it's needed

Weekly, monthly, quarterly, yearly

Covered KPIs

Conversion rates by segment, CLV per segment, CPA per segment, ROAS by segment, engagement rates by segment, AOV by segment, churn rates by segment, customer satisfaction scores by segment, market share within each segment, revenue contribution by segment

Investor Relations Dashboard

An investor relations dashboard displays financial performance, stakeholder communication, and operational resilience data. CEOs can use it to monitor metrics that provide insights into a company's reputation and crisis management capabilities. This lets the company maintain transparency with its shareholders and quickly respond to market changes or crises.

Who’s it for

CEOs, executive teams, investor relations professionals, board members, CFOs, treasurers

How often it's needed

Daily, weekly, monthly, yearly

Covered KPIs

Revenue, profit margins, earnings per share (EPS), share price, trading volume, shareholder composition, engagement metrics, analyst coverage, analyst ratings, corporate governance scores, ESG (environmental, social, governance) metrics, social sentiment, brand reputation scores, operational efficiency indicators, industry comparison benchmarks, risk management and compliance metrics

Brand Performance Dashboard

A brand performance dashboard showcases marketing metrics for multiple brands or products in a company's portfolio. CEOs use it to gain insight into the company’s marketing effectiveness. The data they acquire enables them to optimize marketing strategies, allocate resources efficiently, and drive growth across the entire brand portfolio.

Who’s it for

CEOs, senior marketing leaders, brand managers, marketing analytics teams

How often it's needed

Monthly, quarterly, yearly

Covered KPIs

Brand awareness metrics, market share, CAC, CLV, return on marketing investment, sales growth by product, sales growth by brand, social media engagement rates, NPS, customer satisfaction metrics, brand equity measures, competitive positioning indicators

Advertising Cost Analysis Dashboard

An advertising cost analysis dashboard shows the company’s ad expenditure across various channels, demographics, and time periods. CEOs and related teams leverage this tool to gain critical insights, allowing the company to maximize its advertising impact.

Who’s it for

CEOs, top-level executives, marketing directors, marketing managers, finance teams, advertising teams, media buying teams

How often it's needed

Monthly, quarterly, yearly

Covered KPIs

CPA, ROAS, CTR, conversion rate, impressions and reach, CLV, ad spend by channel, ad spend by demographic, campaign performance over time

Productivity Dashboard

A productivity dashboard provides CEOs with a clear view of their employee’s performance across the company. It highlights high-performing teams and individuals, which can spot productivity issues and areas for improvement. With the right insights, CEOs can then implement targeted strategies to boost organizational efficiency.

Who’s it for

CEOs, department heads, human resource directors, team leaders, operations managers

How often it's needed

Weekly, monthly, quarterly, yearly

Covered KPIs

Agent utilization rate, task completion rate, time spent on core vs. non-core activities, project turnaround time, revenue per employee, overtime hours, absenteeism rate, employee engagement score, goal completion rate, productivity improvement over time

Monitor important company data with Klipfolio

A CEO dashboard highlights vital metrics like retention rates and sales performance, enabling swift problem detection. This overview helps leaders adjust resources and strategies fast, keeping teams aligned on important business goals.

Klipfolio's CEO dashboards bring together all the important metrics leaders need to be informed about in one view. Start your free trial today!

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