About this Klip
Social media is a huge traffic source driver. Social visibility is how visible a particular domain is on social networks. The count looks at user actions, such as liking or sharing on Facebook, as well as the URLs from the selected domain that are shared in social media. Different actions are weighted differently depending on the influence of the network.
About the visualization
Comparing your overall social visibility with your competitors helps you know whether or not your need to step up your social media marketing and if your social media campaigns are gaining traction.
Searchmetrics is a search engine optimization tool. They offer services for SEO marketing and analytics, social platform marketing, and content marketing.