KPI blogs
A collection of our most recent articles on

Why being intelligent about your business may not be easy, but should be simple
By Jonathan Taylor — June 20, 2013

Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies
By Marisha Sesto — October 15, 2018

10 of the best mobile website performance tools
By Mark Brownlee — January 8, 2019

Best practices for picking the right KPIs for your business
By Jonathan Taylor — March 29, 2016

How To Establish The Best Social Media KPIs
By Tilo Kmieckowiak — February 23, 2017

Mobile marketing KPIs: An interview with Jonathan L. Simon
By Mark Brownlee — August 10, 2017

Mobile website performance: The essential KPIs
By Mark Brownlee — November 23, 2018

Beyond Vanity Metrics: Net Promoter Score (NPS) & Customer Referral Rate (CRR)
By Jonathan Taylor — September 25, 2015

The 5 most important help desk KPIs
By Niraj Ranjan Rout — March 15, 2017

The 5 most important SEO KPIs for digital marketing success
By Sanket Patel — April 26, 2017

Netguru streamlines company-wide KPI monitoring with Klipfolio
By Mitch Dupuis — July 17, 2019

Business metrics vs KPIs. What’s the difference?
By Jonathan Taylor — October 27, 2017

The KPIs of personal finance: How to measure your personal financial success
By Mark Brownlee — September 11, 2018

How to set your own personal KPIs
By Jonathan Taylor — April 30, 2019

Content metrics for content marketing and journalism
By Cameron Conaway — June 30, 2017

Reddit Marketing KPIs: The ultimate guide
By Mark Brownlee — November 13, 2018

SaaS KPIs: Which to focus on at each stage of your company's growth
By Allan Wille, Co-Founder — March 30, 2017

A Starter Guide to a CX Metrics Program
By Jennifer Batley — September 14, 2020

The top 18 sales KPIs for modern sales teams
By Emily Hayward — November 29, 2021

Turn sales into an exciting adventure with leaderboards
By Aleksandra Vetrova — January 23, 2019

GCS improves accountability across every department with Klipfolio
By Mitch Dupuis — August 12, 2019

3 KPIs that carriers & shippers should be tracking
By Sydney Wess — January 9, 2020

Top 6 KPIs to track for enterprise e-commerce organizations
By Brian Dainis — January 3, 2020

How To Define Your KPIs
By Jonathan Taylor — February 27, 2017

Understanding social media interaction KPIs
By Tilo Kmieckowiak — August 22, 2017

The Starter Guide to Business Intelligence
By Emily Hayward — May 26, 2021

Black Friday Cyber Monday metrics for eCommerce stores
By Mark Brownlee — November 21, 2018

The editorial KPIs of modern editors
By Cameron Conaway — July 10, 2017

Essential ABM metrics
By Mark Brownlee — May 29, 2018

The Evolution of Analytics
By Allan Wille, Co-Founder — December 3, 2020

How financial KPIs are helping me travel the globe for 6 months
By Danielle Poleski — July 13, 2017

Measuring the KPIs of your thought leadership program
By Mark Brownlee — July 14, 2017

What are some good KPIs in Facebook?
By Jonathan Taylor — June 13, 2017

The top 10 Twitter analytics metrics you need to track
By Mark Brownlee — August 3, 2018

Supercharge your KPIs with OKRs
By Mark Brownlee — January 26, 2018

How to create a KPI dashboard
By Jonathan Taylor — July 1, 2017

How to establish key business metrics
By Jonathan Milne — June 20, 2017

How to identify your KPIs
By Jonathan Taylor — July 25, 2017

What is a data dashboard?
By Emily Hayward — August 4, 2021

Top metrics to monitor for digital ad campaigns
By Erik van Dorp — March 5, 2020

The scoop about ice cream shop KPIs
By Danielle Poleski — June 14, 2017

Identifying the right ABM metrics
By Mark Brownlee — May 30, 2018

Learn why KPIs fail and how to pick ones to fail
By Jonathan Taylor — February 4, 2019

Inbound marketing KPIs come third
By Cameron Conaway — July 16, 2017

What are the best inbound marketing KPIs?
By Jonathan Taylor — June 15, 2017

Top 10 Instagram Analytics metrics you need to measure
By Mark Brownlee — July 3, 2018

The top 10 metrics for building a killer Facebook presence
By Mark Brownlee — July 13, 2018

4 must-have metrics for your Instagram analytics
By Katya Zeisig — July 28, 2016

The top 12 YouTube metrics to measure
By Emily Hayward — November 9, 2021

8 must-have metrics for your first digital marketing dashboard
By Emily Hayward — February 23, 2022

17 KPIs every data-driven manager needs to lead their team
By Danielle Poleski — August 5, 2016

The 14 key metrics of modern business leaders
By Cameron Conaway — June 18, 2017

Mistral’s Pablo Srugo: What is the Sean Ellis Test?
By Emily Hayward — April 8, 2022

5 KPIs to track your e-commerce store success
By Emil Kristensen — February 25, 2020

Looking for a job promotion? Here are 5 marketing KPIs to convince your boss
By Jonathan Taylor — December 12, 2013

The 6 must-have metrics to bring your email marketing program to the next level
By Valerie Hamilton — May 3, 2016

How to write KPIs in 4 steps
By Emily Hayward — October 3, 2022

6 must-have metrics for Twitter Analytics
By Danielle Poleski — July 26, 2016

Why are key performance indicators important?
By Danielle Poleski — February 4, 2019

The basics of KPI management
By Jonathan Taylor — February 4, 2019

What is a KPI, Metric or Measure?
By Jonathan Taylor — February 22, 2017

Seven tips for maximizing the benefits of KPIs
By Allan Wille, Co-Founder — June 10, 2019

How to present a KPI report
By Jonathan Taylor — June 23, 2017

How KPIs help SMBs succeed
By Jonathan Taylor — June 8, 2017

The top 12 metrics for social media managers
By Emily Hayward — December 10, 2021

How to set actionable KPI targets
By Jonathan Taylor — July 5, 2017

The 25 must-have KPIs for Call Centre Managers
By Katya Zeisig — October 5, 2017

Your guide to KPIs for non-profits
By Mark Brownlee — January 23, 2018

7 ways to present KPIs that your management team will love
By Danielle Poleski — July 18, 2016

Agency Reporting: Achieving More Together
By Marisha Sesto — July 24, 2018

What Are The Top 10 LinkedIn Analytics Metrics?
By Mark Brownlee — July 27, 2018

The mistakes companies make when setting KPIs
By Alan Price — September 27, 2019

Nailing down B2B Sales KPIs that drive results like a boss
By Stef Reid — May 17, 2018

The most important marketing agency KPIs
By Jonathan Milne — July 12, 2017

10 KPIs to monitor your digital marketing performance
By Emily Hayward — January 18, 2022

The beginner's guide to ecommerce KPIs
By Mark Brownlee — June 4, 2018