Marketing Analytics blogs

A collection of our most recent articles on

Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies

By Marisha Sesto — October 15, 2018

The top 3 most shared blog posts from 14 digital marketing influencers

By Jonathan Milne — July 19, 2017

10 of the best mobile website performance tools

By Mark Brownlee — January 8, 2019

The top 10 most valuable metrics for marketing managers

By Danielle Poleski — May 16, 2017

Mobile marketing KPIs: An interview with Jonathan L. Simon

By Mark Brownlee — August 10, 2017

Mobile website performance: The essential KPIs

By Mark Brownlee — November 23, 2018

The 5 most important SEO KPIs for digital marketing success

By Sanket Patel — April 26, 2017

Using the Multi-Channel Funnel Reporting API to retrieve data for your dashboard

By Jonathan Taylor — January 30, 2014

Five Net Promoter Score (NPS) challenges that AskNicely can help you overcome

By Jonathan Taylor — April 13, 2016

Building custom HubSpot reports and dashboards with Klipfolio

By Seth Epps — October 16, 2017

Continuously measure, monitor and improve NPS with AskNicely and Klipfolio

By Jonathan Taylor — April 7, 2016

Peek Inside the Top 10 Fastest Growing SaaS Companies

By Jonathan Milne — October 17, 2017

Artrepreneur optimizes marketing campaign conversions with Klipfolio

By Mitch Dupuis — January 21, 2020

Most Click-Through Data Is Wrong, and Here’s Why

By Dave Moll — August 29, 2018

Connecting Klipfolio to HubSpot just got a whole lot easier

By Scott Lawrence — March 20, 2019

5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)

By Jonathan Taylor — November 16, 2016

Content metrics for content marketing and journalism

By Cameron Conaway — June 30, 2017

How Qualtry connected ActiveCampaign to track everything marketing

By Mitch Dupuis — January 14, 2019

8 customer marketing KPIs all SaaS businesses should pay attention to

By Valerie Hamilton — August 4, 2017

How to set up the Google Analytics-Search Console Integration + 3 key SEO benefits

By Jonathan Taylor — March 16, 2017

UpHabit tracks marketing and product metrics with Klipfolio dashboards

By Mitch Dupuis — January 2, 2020

5 common dashboards among over 800 digital agencies

By Jonathan Milne — July 21, 2017

The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016

By Valerie Hamilton — March 9, 2016

From Cookies to Cohorts: The end of third-party cookies and what it means for marketers

By Emily Hayward — April 21, 2021

Essential ABM metrics

By Mark Brownlee — May 29, 2018

Facebook Ads Strategy: Understanding Ad Frequency

By Jonathan Taylor — March 3, 2017

Facebook Ads Strategy: Understanding Cost Per Action

By Jonathan Taylor — February 14, 2017

How to Track Facebook Ads in Google Analytics

By Emily Hayward — January 13, 2022

Using Facebook's Graph API Explorer to retrieve Insights data

By Jonathan Taylor — April 11, 2014

Use Klipfolio to Track Your Twitter Data

By Joshua Cohen-Collier — December 19, 2017

The ultimate resources to help you master the art of CRM

By Stef Reid — May 23, 2018

If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong

By Dave Moll — July 16, 2018

High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business

By Lisa Hughes-Nielsen — October 2, 2018

How agencies are winning clients in the ever changing world of digital marketing

By Stef Reid — August 1, 2018

How Marketing Teams Should Track the ROI of SEO

By Adam Enfroy — March 2, 2020

A guide to using psychographic data in your marketing strategy

By Emil Kristensen — December 18, 2019

How to Get Started With Data-Driven Decision Making in Marketing

By Max Benz — April 17, 2020

Create visually appealing, automated dashboards using Klipfolio

By Nicholas Manojlovic — March 15, 2016

How to use Marketo data to build a dashboard your team can monitor

By Phil Gamache — February 9, 2018

How to work with Google Analytics data in Klipfolio

By Pam Buffone — July 29, 2019

How to deploy lifecycle stages in HubSpot

By Jonathan Taylor — January 12, 2022

Identifying the right ABM metrics

By Mark Brownlee — May 30, 2018

Inbound marketing KPIs come third

By Cameron Conaway — July 16, 2017

What are the best inbound marketing KPIs?

By Jonathan Taylor — June 15, 2017

10 must-have search marketing metrics

By Katya Zeisig — August 9, 2016

How to Build a Content Marketing Dashboard

By Emily Hayward — February 16, 2022

7 Digital Marketing Trends for 2020

By Adam Enfroy — January 27, 2020

What is an MQL?

By Jonathan Taylor — March 2, 2022

What are HubSpot lifecycle stages?

By Jonathan Taylor — March 14, 2022

Klipfolio's Jon Taylor: Is the MQL right for my business?

By Emily Hayward — April 1, 2022

4 dashboards our marketing team uses to track the metrics that matter most

By Marisha Sesto — November 8, 2018

The 5 essential metrics for community engagement

By Lawrence Court — November 6, 2018

The journey to HubSpot Metrics

By Scott Lawrence — May 28, 2019

Klipfolio helps save 10 days of marketing report building efforts per month

By Mitch Dupuis — October 9, 2019

6 Marketing Automation Lessons To Take You From Data To Dashboard

By Jonathan Taylor — April 13, 2015

The 6 must-have metrics to bring your email marketing program to the next level

By Valerie Hamilton — May 3, 2016

The top 12 metrics for social media managers

By Emily Hayward — December 10, 2021

How CMOs should visualize their ad spend data to gain real-time insight

By Dennis Mei — January 21, 2019

Landing page metrics and the 5 stories they tell

By Jonathan Milne — May 2, 2017

What makes a good lead generation dashboard?

By Jonathan Taylor — June 24, 2017

Real-time dashboards: Actionable data insight for CMOs

By Elias Crum — September 6, 2018

Proving your LinkedIn Ads performance with dashboards

By Valerie Hamilton — March 29, 2018

Irdeto saves 15 hours of marketing report work per month with Klipfolio

By Mitch Dupuis — February 20, 2020

A&W: An email program 100 years in the making

By Lisa Wester — June 28, 2018

The marketer's guide to APIs

By Jonathan Taylor — June 28, 2017

The most important marketing agency KPIs

By Jonathan Milne — July 12, 2017

Why marketing executives need dashboards

By Jonathan Taylor — November 23, 2015

10 KPIs to monitor your digital marketing performance

By Emily Hayward — January 18, 2022

Essential marketing metrics defined - Web traffic sources

By Jonathan Taylor — March 12, 2015

Marketing momentum metrics and startup productivity

By Cameron Conaway — June 29, 2017