Marketing Analytics Blogs

A collection of our most recent articles on Marketing Analytics

How Marketing Teams Should Track the ROI of SEO

Learn the most effective ways of tracking the Return on Investment (ROI) of SEO so that you can see...

Adam Enfroy- March 2, 2020

Irdeto saves 15 hours of marketing report work per month with Klipfolio

Tracking the top marketing metrics at Irdeto.

Mitch Dupuis- February 20, 2020

7 Digital Marketing Trends for 2020

Use this post as a checklist to see where you stand in the fast-paced world of digital marketing.

Adam Enfroy- January 27, 2020

Artrepreneur optimizes marketing campaign conversions with Klipfolio

Klipfolio saves an online company time, promotes transparency, helps them make quick decisions and...

Mitch Dupuis- January 21, 2020

UpHabit tracks marketing and product metrics with Klipfolio dashboards

Personal CRM company uses Klipfolio to track company metrics on a TV dashboard.

Mitch Dupuis- January 2, 2020

A guide to using psychographic data in your marketing strategy

Take your marketing strategy to the next level by using phychographic data to tap into the minds of...

Emil Kristensen- December 18, 2019

Klipfolio helps save 10 days of marketing report building efforts per month

WernerCo implements customizable dashboards that display dozens of data points in one view.

Mitch Dupuis- October 9, 2019

How to work with Google Analytics data in Klipfolio

Building a Google Analytics dashboard in Klipfolio is easy! Reading this blog is longer than it...

Pam Buffone- July 29, 2019

The journey to HubSpot Metrics

Building HubSpot metrics for your clients.

Scott Lawrence- May 28, 2019

Connecting Klipfolio to HubSpot just got a whole lot easier

Here are two examples where AstreaIT provided a little extra help in preparing data to get HubSpot...

Scott Lawrence- March 20, 2019

How CMOs should visualize their ad spend data to gain real-time insight

With 21% of the CMO budget spent on Paid Media, according to...

Dennis Mei - January 21, 2019

How Qualtry connected ActiveCampaign to track everything marketing

Klipfolio helps Qulatry know if they are on track to meeting monthly goals.

Mitch Dupuis- January 14, 2019

10 of the best mobile website performance tools

This post gives you an overview of the 10 best mobile website performance tools (both free and paid...

Mark Brownlee- January 8, 2019

Mobile website performance: The essential KPIs

Optimizing your mobile website performance is essential. In this post we look at how you can...

Mark Brownlee- November 23, 2018

4 dashboards our marketing team uses to track the metrics that matter most

We use many tools and platforms to lay a foundation that supports our marketing strategy; without...

Marisha Sesto- November 8, 2018

The 5 essential metrics for community engagement

The arrival of social media brought with it a big shift towards community-based marketing. Discover...

Lawrence Court- November 6, 2018

High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business

Backlinks are links from other websites that lead to your site. They signify a vote of confidence...

Lisa Hughes-Nielsen- October 2, 2018

Real-time dashboards: Actionable data insight for CMOs

As a modern Chief Marketing Officer (CMO) you’re using all kinds of marketing technology and...

Elias Crum- September 6, 2018

Most Click-Through Data Is Wrong, and Here’s Why

Like all things, measuring email effectiveness involves identifying the right metrics.

Dave Moll- August 29, 2018

Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies

The marketing industry is fast paced and increasingly competitive space, with today's top marketing...

Marisha Sesto- October 15, 2018