Marketing Analytics Blogs
A collection of our most recent articles on Marketing Analytics
How to Get Started With Data-Driven Decision Making in Marketing
Making decisions for your marketing efforts shouldn't be hard. With data at our disposal we can use...
How Marketing Teams Should Track the ROI of SEO
Learn the most effective ways of tracking the Return on Investment (ROI) of SEO so that you can see...
Irdeto saves 15 hours of marketing report work per month with Klipfolio
Tracking the top marketing metrics at Irdeto.
7 Digital Marketing Trends for 2020
Use this post as a checklist to see where you stand in the fast-paced world of digital marketing.
Artrepreneur optimizes marketing campaign conversions with Klipfolio
Klipfolio saves an online company time, promotes transparency, helps them make quick decisions and...
UpHabit tracks marketing and product metrics with Klipfolio dashboards
Personal CRM company uses Klipfolio to track company metrics on a TV dashboard.
A guide to using psychographic data in your marketing strategy
Take your marketing strategy to the next level by using phychographic data to tap into the minds of...
Klipfolio helps save 10 days of marketing report building efforts per month
WernerCo implements customizable dashboards that display dozens of data points in one view.
How to work with Google Analytics data in Klipfolio
Building a Google Analytics dashboard in Klipfolio is easy! Reading this blog is longer than it...
The journey to HubSpot Metrics
Building HubSpot metrics for your clients.
Connecting Klipfolio to HubSpot just got a whole lot easier
Here are two examples where AstreaIT provided a little extra help in preparing data to get HubSpot...
How CMOs should visualize their ad spend data to gain real-time insight
With 21% of the CMO budget spent on Paid Media, according to...
How Qualtry connected ActiveCampaign to track everything marketing
Klipfolio helps Qulatry know if they are on track to meeting monthly goals.
10 of the best mobile website performance tools
This post gives you an overview of the 10 best mobile website performance tools (both free and paid...
Mobile website performance: The essential KPIs
Optimizing your mobile website performance is essential. In this post we look at how you can...
4 dashboards our marketing team uses to track the metrics that matter most
We use many tools and platforms to lay a foundation that supports our marketing strategy; without...
The 5 essential metrics for community engagement
The arrival of social media brought with it a big shift towards community-based marketing. Discover...
High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business
Backlinks are links from other websites that lead to your site. They signify a vote of confidence...
Real-time dashboards: Actionable data insight for CMOs
As a modern Chief Marketing Officer (CMO) you’re using all kinds of marketing technology and...
Most Click-Through Data Is Wrong, and Here’s Why
Like all things, measuring email effectiveness involves identifying the right metrics.