Marketing Analytics Blogs
A collection of our most recent articles on Marketing Analytics
Klipfolio helps save 10 days of marketing report building efforts per month
WernerCo implements customizable dashboards that display dozens of data points in one view.
How to work with Google Analytics data in Klipfolio
Building a Google Analytics dashboard in Klipfolio is easy! Reading this blog is longer than it...
The journey to HubSpot Metrics
Building HubSpot metrics for your clients.
Connecting Klipfolio to HubSpot just got a whole lot easier
Here are two examples where AstreaIT provided a little extra help in preparing data to get HubSpot...
How CMOs should visualize their ad spend data to gain real-time insight
With 21% of the CMO budget spent on Paid Media, according to...
How Qualtry connected ActiveCampaign to track everything marketing
Klipfolio helps Qulatry know if they are on track to meeting monthly goals.
10 of the best mobile website performance tools
This post gives you an overview of the 10 best mobile website performance tools (both free and paid...
Mobile website performance: The essential KPIs
Optimizing your mobile website performance is essential. In this post we look at how you can...
4 dashboards our marketing team uses to track the metrics that matter most
We use many tools and platforms to lay a foundation that supports our marketing strategy; without...
The 5 essential metrics for community engagement
The arrival of social media brought with it a big shift towards community-based marketing. Discover...
High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business
Backlinks are links from other websites that lead to your site. They signify a vote of confidence...
Real-time dashboards: Actionable data insight for CMOs
As a modern Chief Marketing Officer (CMO) you’re using all kinds of marketing technology and...
Most Click-Through Data Is Wrong, and Here’s Why
Like all things, measuring email effectiveness involves identifying the right metrics.
Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies
The marketing industry is fast paced and increasingly competitive space, with today's top marketing...
How agencies are winning clients in the ever changing world of digital marketing
There is no doubt that it is an exciting yet challenging time for digital marketers, who are faced...
If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong
It shouldn’t come as much of a surprise, but HubSpot’s State of Inbound report reveals that the two...
A&W: An email program 100 years in the making
In June 2019, A&W Restaurants will turn 100 years old. There are a lot of stories to be told...
Identifying the right ABM metrics
Setting KPIs is an essential part of building a successful ABM strategy, but, you can’t just follow...
Essential ABM metrics
Building account-based marketing metrics is a unique process, unlike traditional marketing...
The ultimate resources to help you master the art of CRM
CRM is a surefire way to manage your business. In this blog, we narrow down the top training...