Marketing Analytics blogs
A collection of our most recent articles on
Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies
By Marisha Sesto — October 15, 2018
The top 3 most shared blog posts from 14 digital marketing influencers
By Jonathan Milne — July 19, 2017
10 of the best mobile website performance tools
By Mark Brownlee — January 8, 2019
The top 10 most valuable metrics for marketing managers
By Danielle Poleski — May 16, 2017
Mobile marketing KPIs: An interview with Jonathan L. Simon
By Mark Brownlee — August 10, 2017
Mobile website performance: The essential KPIs
By Mark Brownlee — November 23, 2018
The 5 most important SEO KPIs for digital marketing success
By Sanket Patel — April 26, 2017
Using the Multi-Channel Funnel Reporting API to retrieve data for your dashboard
By Jonathan Taylor — January 30, 2014
Five Net Promoter Score (NPS) challenges that AskNicely can help you overcome
By Jonathan Taylor — April 13, 2016
Building custom HubSpot reports and dashboards with Klipfolio
By Seth Epps — October 16, 2017
Continuously measure, monitor and improve NPS with AskNicely and Klipfolio
By Jonathan Taylor — April 7, 2016
Peek Inside the Top 10 Fastest Growing SaaS Companies
By Jonathan Milne — October 17, 2017
Artrepreneur optimizes marketing campaign conversions with Klipfolio
By Mitch Dupuis — January 21, 2020
Most Click-Through Data Is Wrong, and Here’s Why
By Dave Moll — August 29, 2018
Connecting Klipfolio to HubSpot just got a whole lot easier
By Scott Lawrence — March 20, 2019
5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)
By Jonathan Taylor — November 16, 2016
Content metrics for content marketing and journalism
By Cameron Conaway — June 30, 2017
How Qualtry connected ActiveCampaign to track everything marketing
By Mitch Dupuis — January 14, 2019
Customer Marketing KPIs & Metrics For Businesses To Track
By Valerie Hamilton — August 4, 2017
How to set up the Google Analytics-Search Console Integration + 3 key SEO benefits
By Jonathan Taylor — March 16, 2017
UpHabit tracks marketing and product metrics with Klipfolio dashboards
By Mitch Dupuis — January 2, 2020
5 common dashboards among over 800 digital agencies
By Jonathan Milne — July 21, 2017
The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016
By Valerie Hamilton — March 9, 2016
From Cookies to Cohorts: The end of third-party cookies and what it means for marketers
By Emily Hayward — April 21, 2021
Essential ABM metrics
By Mark Brownlee — May 29, 2018
Facebook Ads Strategy: Understanding Cost Per Action
By Jonathan Taylor — February 14, 2017
How to Track Facebook Ads in Google Analytics
By Emily Hayward — January 13, 2022
Using Facebook's Graph API Explorer to retrieve Insights data
By Jonathan Taylor — April 11, 2014
Use Klipfolio to Track Your Twitter Data
By Joshua Cohen-Collier — December 19, 2017
The ultimate resources to help you master the art of CRM
By Stef Reid — May 23, 2018
If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong
By Dave Moll — July 16, 2018
How to use the Google Analytics 4 Query Explorer to export data
By Jonathan Taylor — June 1, 2023
High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business
By Lisa Hughes-Nielsen — October 2, 2018
How agencies are winning clients in the ever changing world of digital marketing
By Stef Reid — August 1, 2018
How Marketing Teams Should Track the ROI of SEO
By Adam Enfroy — March 2, 2020
A guide to using psychographic data in your marketing strategy
By Emil Kristensen — December 18, 2019
How to Get Started With Data-Driven Decision Making in Marketing
By Max Benz — April 17, 2020
Create visually appealing, automated dashboards using Klipfolio
By Nicholas Manojlovic — March 15, 2016
How to use Marketo data to build a dashboard your team can monitor
By Phil Gamache — February 9, 2018
How to work with Google Analytics data in Klipfolio
By Pam Buffone — July 29, 2019
How to deploy lifecycle stages in HubSpot
By Jonathan Taylor — January 12, 2022
Identifying the right ABM metrics
By Mark Brownlee — May 30, 2018
Inbound marketing KPIs come third
By Cameron Conaway — July 16, 2017
What are the best inbound marketing KPIs?
By Jonathan Taylor — June 15, 2017
10 must-have search marketing metrics
By Katya Zeisig — August 9, 2016
How to Build a Content Marketing Dashboard
By Emily Hayward — February 16, 2022
7 Digital Marketing Trends for 2020
By Adam Enfroy — January 27, 2020
What are HubSpot lifecycle stages?
By Jonathan Taylor — March 14, 2022
4 dashboards our marketing team uses to track the metrics that matter most
By Marisha Sesto — November 8, 2018
The 5 essential metrics for community engagement
By Lawrence Court — November 6, 2018
The journey to HubSpot Metrics
By Scott Lawrence — May 28, 2019
Klipfolio helps save 10 days of marketing report building efforts per month
By Mitch Dupuis — October 9, 2019
6 Marketing Automation Lessons To Take You From Data To Dashboard
By Jonathan Taylor — April 13, 2015
The 6 must-have metrics to bring your email marketing program to the next level
By Valerie Hamilton — May 3, 2016
The top 12 metrics for social media managers
By Emily Hayward — December 10, 2021
How to Build Google Analytics 4 Dashboards in Klips
By Jonathan Taylor — June 6, 2023
How CMOs should visualize their ad spend data to gain real-time insight
By Dennis Mei — January 21, 2019
Landing page metrics and the 5 stories they tell
By Jonathan Milne — May 2, 2017
What makes a good lead generation dashboard?
By Jonathan Taylor — June 24, 2017
Real-time dashboards: Actionable data insight for CMOs
By Elias Crum — September 6, 2018
Proving your LinkedIn Ads performance with dashboards
By Valerie Hamilton — March 29, 2018
Irdeto saves 15 hours of marketing report work per month with Klipfolio
By Mitch Dupuis — February 20, 2020
A&W: An email program 100 years in the making
By Lisa Wester — June 28, 2018
The marketer's guide to APIs
By Jonathan Taylor — June 28, 2017
The most important marketing agency KPIs
By Jonathan Milne — July 12, 2017
Why marketing executives need dashboards
By Jonathan Taylor — November 23, 2015
10 KPIs to monitor your digital marketing performance
By Emily Hayward — January 18, 2022
Essential marketing metrics defined - Web traffic sources
By Jonathan Taylor — March 12, 2015
Marketing momentum metrics and startup productivity
By Cameron Conaway — June 29, 2017