Marketing Analytics blogs
A collection of our most recent articles on
![Best Kpis for Marketing Agencies](https://images.klipfolio.com/website/public/dec5f9e8-7d77-46f0-93f5-89572da42ad5/best-kpis-for-marketing-agencies.jpg)
Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies
By Marisha Sesto — October 15, 2018
![Best Blog Posts](https://images.klipfolio.com/website/public/87b84dc9-1866-4a66-bc95-759d79e562e0/best-blog-posts.jpg)
The top 3 most shared blog posts from 14 digital marketing influencers
By Jonathan Milne — July 19, 2017
![Best Mobile Website Performances Tools Blog Banner](https://images.klipfolio.com/website/public/6e5de635-748d-4597-96b8-b2163230413e/best-mobile-website-performances-tools-blog-banner.jpg)
10 of the best mobile website performance tools
By Mark Brownlee — January 8, 2019
![Top 10 Metrics for Marketing Managers Banner](https://images.klipfolio.com/website/public/46accc11-0981-4ab9-94cd-ebf53626c3d6/top-10-metrics-for-marketing-managers-banner.png)
The top 10 most valuable metrics for marketing managers
By Danielle Poleski — May 16, 2017
![Mobile Marketing Kpis](https://images.klipfolio.com/website/public/0f40ead0-c3c4-4b22-95b4-091ace304e7e/mobile-marketing-kpis.png)
Mobile marketing KPIs: An interview with Jonathan L. Simon
By Mark Brownlee — August 10, 2017
![Mobile Website Kpis Blog Banner](https://images.klipfolio.com/website/public/e9d50c90-e157-46b8-b51a-9f38317c4a5f/mobile-website-kpis-blog-banner.jpg)
Mobile website performance: The essential KPIs
By Mark Brownlee — November 23, 2018
![Most Important SEO Kpis](https://images.klipfolio.com/website/public/49c107c8-3274-4a13-abc8-5d80ca09dbe5/most-important-seo-kpis.jpeg)
The 5 most important SEO KPIs for digital marketing success
By Sanket Patel — April 26, 2017
![Multi Channel Funnel API Blog Banner](https://images.klipfolio.com/website/public/2cc0bbfe-2850-4d71-a3e0-81cdaf337492/multi-channel-funnel-api-blog-banner.png)
Using the Multi-Channel Funnel Reporting API to retrieve data for your dashboard
By Jonathan Taylor — January 30, 2014
![Five Nps Challenges to Overcome with Askynicely](https://images.klipfolio.com/website/public/c0d64053-2b17-4507-ba1d-e8b310bd0f78/five-nps-challenges-to-overcome-with-askynicely.jpg)
Five Net Promoter Score (NPS) challenges that AskNicely can help you overcome
By Jonathan Taylor — April 13, 2016
![Building A Hubspot Dashboard with Klipfolio Banner](https://images.klipfolio.com/website/public/957b977d-f5cc-4170-9dec-c664aedf920a/building-a-hubspot-dashboard-with-klipfolio-banner.png)
Building custom HubSpot reports and dashboards with Klipfolio
By Seth Epps — October 16, 2017
![Measure Monitor Improve Nps with Asknicely Klipfolio](https://images.klipfolio.com/website/public/7e0c0585-dda0-4f3e-a105-320edb8d54b9/measure-monitor-improve-nps-with-asknicely-klipfolio.jpg)
Continuously measure, monitor and improve NPS with AskNicely and Klipfolio
By Jonathan Taylor — April 7, 2016
![Top 10 Fastest Growing Saas Startups Blog Banner](https://images.klipfolio.com/website/public/f737e0a7-6188-4d2f-a30c-ef18adbea642/top-10-fastest-growing-saas-startups-blog-banner.jpg)
Peek Inside the Top 10 Fastest Growing SaaS Companies
By Jonathan Milne — October 17, 2017
![Artheader](https://images.klipfolio.com/website/public/b4642c39-3fa3-4dea-b873-c30a31fc9e16/artheader.jpg)
Artrepreneur optimizes marketing campaign conversions with Klipfolio
By Mitch Dupuis — January 21, 2020
![Click through Rate](https://images.klipfolio.com/website/public/23890fef-03a2-4416-8e99-6f06a92265ce/click-through-rate.jpg)
Most Click-Through Data Is Wrong, and Here’s Why
By Dave Moll — August 29, 2018
![Astreait](https://images.klipfolio.com/website/public/ffe570ed-ca73-47b0-8ee6-f1d55b61f35a/astreait.jpg)
Connecting Klipfolio to HubSpot just got a whole lot easier
By Scott Lawrence — March 20, 2019
![5 Killer Content Marketing Opportunities Banner](https://images.klipfolio.com/website/public/6bbe6e0d-eeb7-493e-8d71-d9010fdf931d/5-killer-content-marketing-opportunities-banner.jpg)
5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)
By Jonathan Taylor — November 16, 2016
![Content Metrics](https://images.klipfolio.com/website/public/858b8111-41c7-4a5d-ae45-f2b1d31f5448/content-metrics.jpg)
Content metrics for content marketing and journalism
By Cameron Conaway — June 30, 2017
![Customer Spotlight Qualtry Blog Banner](https://images.klipfolio.com/website/public/d1b26de2-f415-43d4-a593-ef7566dacaee/customer-spotlight-qualtry-blog-banner.jpg)
How Qualtry connected ActiveCampaign to track everything marketing
By Mitch Dupuis — January 14, 2019
![Customer Marketing Kpis](https://images.klipfolio.com/website/public/b6687973-1c05-4e88-b1b6-dd2add9610b3/customer-marketing-kpis.jpg)
Customer Marketing KPIs & Metrics For Businesses To Track
By Valerie Hamilton — August 4, 2017
![Ga Sc Banner](https://images.klipfolio.com/website/public/825f316f-6e53-4fae-b9f8-b4335f5b079a/ga-sc-banner.png)
How to set up the Google Analytics-Search Console Integration + 3 key SEO benefits
By Jonathan Taylor — March 16, 2017
![Uphabithead](https://images.klipfolio.com/website/public/ec8a9485-afef-4ae2-83f4-d83ff886c18f/uphabithead.jpg)
UpHabit tracks marketing and product metrics with Klipfolio dashboards
By Mitch Dupuis — January 2, 2020
![Digital Agency Dashboard](https://images.klipfolio.com/website/public/0398d403-2404-4896-8ca8-eda131201b05/digital-agency-dashboard.jpeg)
5 common dashboards among over 800 digital agencies
By Jonathan Milne — July 21, 2017
![Emerging Importance Advocacy Marketing](https://images.klipfolio.com/website/public/5fc8af3b-b225-4d5f-bbe5-107d1a7baf48/emerging-importance-advocacy-marketing.jpg)
The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016
By Valerie Hamilton — March 9, 2016
![From Cookies to Cohorts Marketers](https://images.klipfolio.com/website/public/1e19bf67-2705-4687-b036-61b91ff8c32a/from-cookies-to-cohorts-marketers.jpg)
From Cookies to Cohorts: The end of third-party cookies and what it means for marketers
By Emily Hayward — April 21, 2021
![Essential Abm Metrics](https://images.klipfolio.com/website/public/2f2a8905-18c5-490f-b7c3-6727ca69277f/Essential ABM metrics.jpg)
Essential ABM metrics
By Mark Brownlee — May 29, 2018
![Fb Blog Banner](https://images.klipfolio.com/website/public/5a81f0df-a380-46bc-b403-feb6a86cbe61/fb-blog-banner.png)
Facebook Ads Strategy: Understanding Cost Per Action
By Jonathan Taylor — February 14, 2017
![How to Track Fb Advertisement in Google Analytics Banner](https://images.klipfolio.com/website/public/061d9037-9fa0-4d1e-91a3-76c0676f4a6c/how-to-track-fb-advertisement-in-google-analytics-banner.png)
How to Track Facebook Ads in Google Analytics
By Emily Hayward — January 13, 2022
![Using Facebook Graph API Explorer](https://images.klipfolio.com/website/public/745f90c9-fe0b-46ce-9ff1-94f938e5346c/using-facebook-graph-api-explorer.png)
Using Facebook's Graph API Explorer to retrieve Insights data
By Jonathan Taylor — April 11, 2014
![Use Klipfolio to Track Your Twitter Data Blog Banner](https://images.klipfolio.com/website/public/af42b7c3-eb38-485e-afd8-0bea277559d7/use-klipfolio-to-track-your-twitter-data-blog-banner.jpg)
Use Klipfolio to Track Your Twitter Data
By Joshua Cohen-Collier — December 19, 2017
![Ultimate Resource to Help You Master The Art of Crm](https://images.klipfolio.com/website/public/c48075d7-cda8-415d-a146-5c232fde6c6a/ultimate-resource-to-help-you-master-the-art-of-crm.jpg)
The ultimate resources to help you master the art of CRM
By Stef Reid — May 23, 2018
![Lead Magnets](https://images.klipfolio.com/website/public/11d746eb-86bd-4ee3-b763-431bfbd10a5c/Lead-Magnets.png)
If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong
By Dave Moll — July 16, 2018
![Hero Dash](https://images.klipfolio.com/website/public/81bd83de-df11-4ec6-b17e-47d3da67b35b/Hero-Dash.png)
How to use the Google Analytics 4 Query Explorer to export data
By Jonathan Taylor — June 1, 2023
![High Value Vs Undesirable Backlinks](https://images.klipfolio.com/website/public/25c97ce2-fb86-46b7-886c-164e9b06b4a5/high-value-vs-undesirable-backlinks.jpg)
High-value vs. Undesirable Backlinks: 8 Tips that Lead to Big Business
By Lisa Hughes-Nielsen — October 2, 2018
![Win Clients](https://images.klipfolio.com/website/public/ffce5518-853c-4ce9-b51f-8274bdb38d23/win-clients.jpg)
How agencies are winning clients in the ever changing world of digital marketing
By Stef Reid — August 1, 2018
![Roiheader](https://images.klipfolio.com/website/public/860da540-8bc3-4623-b332-6c99529f1338/roiheader.jpg)
How Marketing Teams Should Track the ROI of SEO
By Adam Enfroy — March 2, 2020
![Psychdata](https://images.klipfolio.com/website/public/a9655efe-0b9b-4c69-918b-39a89c74320d/psychdata.jpg)
A guide to using psychographic data in your marketing strategy
By Emil Kristensen — December 18, 2019
![Data Driven Marketing](https://images.klipfolio.com/website/public/f05560d1-ed95-402e-9cbc-609773cb1a68/DataDrivenMarketing.png)
How to Get Started With Data-Driven Decision Making in Marketing
By Max Benz — April 17, 2020
![Visually Appealing Marketo Dashboards](https://images.klipfolio.com/website/public/3c27779f-72e0-4d6f-ba38-7ef11b909a60/visually-appealing-marketo-dashboards.jpg)
Create visually appealing, automated dashboards using Klipfolio
By Nicholas Manojlovic — March 15, 2016
![How to Use Marketo Data to Build A Dashboard Your Team Can Monitor Blog Banner](https://images.klipfolio.com/website/public/283971aa-a1fe-4b1b-a1e1-4b72f57b4c85/how-to-use-marketo-data-to-build-a-dashboard-your-team-can-monitor-blog-banner.jpg)
How to use Marketo data to build a dashboard your team can monitor
By Phil Gamache — February 9, 2018
![Banner Ga Data with Klipfolio](https://images.klipfolio.com/website/public/6f2c32da-5255-4fbb-b797-ab15b63ef45e/banner-ga-data-with-klipfolio.png)
How to work with Google Analytics data in Klipfolio
By Pam Buffone — July 29, 2019
![Hubspot Lifecycle Stages Banner](https://images.klipfolio.com/website/public/2e50b648-4186-4286-882d-32acdd57df7b/hubspot-lifecycle-stages-banner.jpg)
How to deploy lifecycle stages in HubSpot
By Jonathan Taylor — January 12, 2022
![Hustle Banner](https://images.klipfolio.com/website/public/3b840408-79e6-4f79-a83b-a8ffb6726d50/Hustle Banner.jpg)
Identifying the right ABM metrics
By Mark Brownlee — May 30, 2018
![Inbound Marketing Kpis](https://images.klipfolio.com/website/public/eab5b5e8-3233-42a4-9b84-cb8ba1d64f99/inbound-marketing-kpis.jpg)
Inbound marketing KPIs come third
By Cameron Conaway — July 16, 2017
![Inbound Marketing Kpis](https://images.klipfolio.com/website/public/0574b263-96e3-46f1-970e-54b06a9723ed/inbound-marketing-kpis.jpg)
What are the best inbound marketing KPIs?
By Jonathan Taylor — June 15, 2017
![10 Must Have Metrics Banner](https://images.klipfolio.com/website/public/12b26a6e-9696-416b-a623-5d18152ffc3e/10-must-have-metrics-banner.png)
10 must-have search marketing metrics
By Katya Zeisig — August 9, 2016
![How to Build Content Marketing Dashboard.jpg](https://images.klipfolio.com/website/public/ad11db75-3924-4bc3-b57f-461716a29a31/how-to-build-content-marketing-dashboard.jpg)
How to Build a Content Marketing Dashboard
By Emily Hayward — February 16, 2022
![What Is Hubspot Lifecycle Stages](https://images.klipfolio.com/website/public/ef7c3d03-2eda-4986-8285-54d2d1fc01b0/what-is-hubspot-lifecycle-stages.jpg)
What are HubSpot lifecycle stages?
By Jonathan Taylor — March 14, 2022
![Marketing Dashboard](https://images.klipfolio.com/website/public/7d0aa826-f3a5-4090-b34e-2f3db9907510/marketing-dashboard.jpg)
4 dashboards our marketing team uses to track the metrics that matter most
By Marisha Sesto — November 8, 2018
![Community Engagement](https://images.klipfolio.com/website/public/e4408d93-55c7-46a4-ae04-3aa615faf6af/community-engagement.jpg)
The 5 essential metrics for community engagement
By Lawrence Court — November 6, 2018
![Hshead2](https://images.klipfolio.com/website/public/651beece-c865-4cb1-835b-12498f6f8b89/hshead2.jpg)
The journey to HubSpot Metrics
By Scott Lawrence — May 28, 2019
![Wernerhead](https://images.klipfolio.com/website/public/c3796f9b-84b8-43dc-b808-d91055de62f9/wernerhead.jpg)
Klipfolio helps save 10 days of marketing report building efforts per month
By Mitch Dupuis — October 9, 2019
![6 Marketing Automation Lessons](https://images.klipfolio.com/website/public/9a86a27f-2193-4d9a-9e92-28fd3ad595a3/6-marketing-automation-lessons.jpg)
6 Marketing Automation Lessons To Take You From Data To Dashboard
By Jonathan Taylor — April 13, 2015
![6 Metrics for Next Level Email Marketing](https://images.klipfolio.com/website/public/1ee932df-c5c7-4880-894e-9a528dda478f/6-metrics-for-next-level-email-marketing.jpg)
The 6 must-have metrics to bring your email marketing program to the next level
By Valerie Hamilton — May 3, 2016
![Yt Pm Dash](https://images.klipfolio.com/website/public/ec8e04fa-b02a-4b7a-be1a-32ffecaa9080/yt-pm-dash.jpg)
The top 12 metrics for social media managers
By Emily Hayward — December 10, 2021
![Google Analytics 4 Dashboard with Klipfolio Klips](https://images.klipfolio.com/website/public/6ca810e2-cb7f-4e16-93cb-ab0d39e70820/image.png)
How to Build Google Analytics 4 Dashboards in Klips
By Jonathan Taylor — June 6, 2023
![Landing Page Metrics](https://images.klipfolio.com/website/public/087803a7-050b-4465-bb55-9e68b7cd3b6c/landing-page-metrics.jpeg)
Landing page metrics and the 5 stories they tell
By Jonathan Milne — May 2, 2017
![Lead Generation Dashboard](https://images.klipfolio.com/website/public/fc6d54d8-04b8-41a2-aacf-cebed55dbec8/lead-generation-dashboard.png)
What makes a good lead generation dashboard?
By Jonathan Taylor — June 24, 2017
![Cmo Dashboard](https://images.klipfolio.com/website/public/98974264-f821-484f-af96-28b83aa0fc78/cmo-dashboard.jpg)
Real-time dashboards: Actionable data insight for CMOs
By Elias Crum — September 6, 2018
![Proving Your Linkedinads Performance with Dashboards Blog Banner](https://images.klipfolio.com/website/public/c75e91b2-ce8b-43fd-b6d1-cf4e250cd73f/proving-your-linkedinads-performance-with-dashboards-blog-banner.jpg)
Proving your LinkedIn Ads performance with dashboards
By Valerie Hamilton — March 29, 2018
![Irdeto Header](https://images.klipfolio.com/website/public/6f0e7380-93b6-49e4-ab67-6cfd9c76707f/irdeto-header.jpg)
Irdeto saves 15 hours of marketing report work per month with Klipfolio
By Mitch Dupuis — February 20, 2020
![A W1](https://images.klipfolio.com/website/public/c221fc3b-ffbd-4666-87ea-1219e36ed387/AW1.png)
A&W: An email program 100 years in the making
By Lisa Wester — June 28, 2018
![Marketers Guide to Apis](https://images.klipfolio.com/website/public/e71661d5-b658-44f3-85a5-ce4b7584269b/marketers-guide-to-apis.jpg)
The marketer's guide to APIs
By Jonathan Taylor — June 28, 2017
![Marketing Agency Kpis](https://images.klipfolio.com/website/public/cfa68c0c-05cb-434e-bd13-dff5adfbfe2b/marketing-agency-kpis.jpg)
The most important marketing agency KPIs
By Jonathan Milne — July 12, 2017
![Why Marketing Executives Need Dashboards](https://images.klipfolio.com/website/public/e178ce4c-edb3-42cf-981c-7314d701ac80/Why-marketing-executives-need-dashboards.png)
Why marketing executives need dashboards
By Jonathan Taylor — November 23, 2015
![10 Kp Is to Monitor Digital Marketing Performance](https://images.klipfolio.com/website/public/6760b5f1-1302-4ad9-8069-1838f94e026a/10-KPIs-to-monitor-digital-marketing-performance.jpg)
10 KPIs to monitor your digital marketing performance
By Emily Hayward — January 18, 2022
![Web Traffic Sources](https://images.klipfolio.com/website/public/3d0c1bba-f3a6-499b-be6e-501c94cf0ade/web-traffic-sources.png)
Essential marketing metrics defined - Web traffic sources
By Jonathan Taylor — March 12, 2015
![Momentum Metric](https://images.klipfolio.com/website/public/4974b5ea-9417-483b-96e0-09f9cf1e8003/momentum-metric.jpg)
Marketing momentum metrics and startup productivity
By Cameron Conaway — June 29, 2017