Metrics blogs

A collection of our most recent articles on


Why being intelligent about your business may not be easy, but should be simple

By Jonathan TaylorJune 20, 2013

Banner Metric Driven Change ManagementBanner Metric Driven Change Management

Metric Driven Change Management

By Ali PourshahidNovember 11, 2015

Metrichq Blog BannerMetrichq Blog Banner

Blood, sweat and metrics: Creating an online KPI/metrics community

By Allan Wille, Co-FounderSeptember 20, 2019


Planday tracks top SaaS KPIs with new dashboard technology: PowerMetrics

By Mitch DupuisMarch 22, 2019

Metrics that Defined 2020Metrics that Defined 2020

The Metrics That Defined 2020

By Emily HaywardDecember 17, 2020

Best Practices for Picking Business KpisBest Practices for Picking Business Kpis

Best practices for picking the right KPIs for your business

By Jonathan TaylorMarch 29, 2016

Top 10 Metrics for Marketing Managers BannerTop 10 Metrics for Marketing Managers Banner

The top 10 most valuable metrics for marketing managers

By Danielle PoleskiMay 16, 2017

Banner Most Important Help Desk KpisBanner Most Important Help Desk Kpis

The 5 most important help desk KPIs

By Niraj Ranjan RoutMarch 15, 2017

Arr Mrr Blog BannerArr Mrr Blog Banner

ARR or MRR, Which Metric Is Best for Your Subscription SaaS Business?

By Tyler EyamieAugust 25, 2020


How Business Analytics Can Set Your SMB Up for Success in 2020

By Matt ShealyFebruary 13, 2020

Business Metrics Saas Startup Pitch DecksBusiness Metrics Saas Startup Pitch Decks

The key business metrics from 8 SaaS startup pitch decks

By Jonathan MilneJune 20, 2018

Vs DashVs Dash

Business metrics vs KPIs. What’s the difference?

By Jonathan TaylorOctober 27, 2017

Header V3 3Header V3 3

Are your 'Key Results' undermining your 'Objectives'?

By Brett KnowlesOctober 18, 2019

Content MetricsContent Metrics

Content metrics for content marketing and journalism

By Cameron ConawayJune 30, 2017

Real Time Financial MetricsReal Time Financial Metrics

Real-time financial metrics that keep your business out of the dark

By Stacey ShroutOctober 13, 2015

Reddit Blog BannerReddit Blog Banner

Reddit Marketing KPIs: The ultimate guide

By Mark BrownleeNovember 13, 2018

Are You Spending Too Much MoneyAre You Spending Too Much Money

Are you spending too much money acquiring new customers?

By Allan Wille, Co-FounderJuly 31, 2015

Customer Experience Metrics BannerCustomer Experience Metrics Banner

A Starter Guide to a CX Metrics Program

By Jennifer BatleySeptember 14, 2020

Customer Marketing KpisCustomer Marketing Kpis

8 customer marketing KPIs all SaaS businesses should pay attention to

By Valerie HamiltonAugust 4, 2017

Sales Analytics 12 MetricsSales Analytics 12 Metrics

12 sales metrics to kick-start your sales analytics

By Katya ZeisigFebruary 20, 2018

Cycle Time Banner FixedCycle Time Banner Fixed

Why cycle time may be the most important metric in software development

By Ali PourshahidFebruary 27, 2017

Blog Agile DevBlog Agile Dev

How do dashboards help agile software development teams?

By Ali PourshahidJuly 5, 2016

Share of Influence Vs Share of VoiceShare of Influence Vs Share of Voice

Beyond Vanity Metrics: Share of Influence Vs. Share of Voice

By Jonathan TaylorFebruary 29, 2016


3 KPIs that carriers & shippers should be tracking

By Sydney WessJanuary 9, 2020

Side Hustle Metrics Blog BannerSide Hustle Metrics Blog Banner

Side hustle metrics: What you need to consider for side hustle success

By Mark BrownleeJanuary 21, 2019

Data Storyteller Blog BannerData Storyteller Blog Banner

Why you need to become a data storyteller

By Mark BrownleeJanuary 24, 2019


Top 6 KPIs to track for enterprise e-commerce organizations

By Brian Dainis January 3, 2020

6 Quickbooks Online Metrics Every Small Business Needs6 Quickbooks Online Metrics Every Small Business Needs

6 QuickBooks metrics every small business needs to track on their accounting dashboard

By Jonathan TaylorFebruary 8, 2016

Social Media Interaction KpisSocial Media Interaction Kpis

Understanding social media interaction KPIs

By Tilo KmieckowiakAugust 22, 2017

Banner Sass MetricsBanner Sass Metrics

The metrics any SaaS software development team needs to monitor

By Ali PourshahidOctober 16, 2019

Starter Guide to BiStarter Guide to Bi

The Starter Guide to Business Intelligence

By Emily HaywardMay 26, 2021

Emerging Importance Advocacy MarketingEmerging Importance Advocacy Marketing

The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016

By Valerie HamiltonMarch 9, 2016


Inside the mind of a successful data-driven startup founder

By Melinda ElmborgDecember 5, 2019

Employee Retention Metrics Blog BannerEmployee Retention Metrics Blog Banner

Employee retention metrics: The 5 metrics you should be measuring

By Mark BrownleeJanuary 14, 2019

From Cookies to Cohorts MarketersFrom Cookies to Cohorts Marketers

From Cookies to Cohorts: The end of third-party cookies and what it means for marketers

By Emily HaywardApril 21, 2021

Essential Abm MetricsEssential Abm Metrics

Essential ABM metrics

By Mark BrownleeMay 29, 2018

Event Metrics HeaderEvent Metrics Header

Events and Marketing: 5 Key Metrics to Gauge Success

By Maggie GreeneFebruary 27, 2020

Strategy Understanding Advertisement Frequency BannerStrategy Understanding Advertisement Frequency Banner

Facebook Ads Strategy: Understanding Ad Frequency

By Jonathan TaylorMarch 3, 2017

The Evolution of Analytics Blog BannerThe Evolution of Analytics Blog Banner

The Evolution of Analytics

By Allan Wille, Co-FounderDecember 3, 2020

The Real Time Strategy Dashboard Blog BannerThe Real Time Strategy Dashboard Blog Banner

The Real Time Strategy Dashboard

By Brett KnowlesSeptember 6, 2018

Lead MagnetsLead Magnets

If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong

By Dave MollJuly 16, 2018


19E fulfills dashboard reporting requirements with Klipfolio

By Mitch DupuisNovember 26, 2019


5 tips to understand (and organize) your restaurant data

By Saleem KhatriDecember 11, 2019

Fundamental Metrics for A Saas BusinessFundamental Metrics for A Saas Business

Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

By Allan Wille, Co-FounderMay 20, 2016


Two reasons why you should leverage self-service BI

By Pam BuffoneAugust 20, 2019

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25 Days of Metrics: 2021 Year in Review

By Priyaanka AroraDecember 16, 2021


Top cybersecurity KPIs to track for risk mitigation

By Matt ShealyNovember 25, 2019


Grow your business with these six live chat metrics

By Yaakov KardaAugust 19, 2019

Good Facebook KpisGood Facebook Kpis

What are some good KPIs in Facebook?

By Jonathan TaylorJune 13, 2017

Guide to Marketing Your Brand on TiktokGuide to Marketing Your Brand on Tiktok

The Ultimate Guide for Marketing Your Brand on TikTok

By Emily HaywardJanuary 11, 2022

How to Start Tracking Historical Twitter Data Using Klipfolio Blog BannerHow to Start Tracking Historical Twitter Data Using Klipfolio Blog Banner

How to start tracking historical Twitter data for free

By Emily HaywardFebruary 3, 2021

Twitter Analytics Metrics BannerTwitter Analytics Metrics Banner

The top 10 Twitter analytics metrics you need to track

By Mark BrownleeAugust 3, 2018

Unito Rocket LaunchUnito Rocket Launch

Three Ways Unito Uses Data As Rocket Fuel

By Lauren ThibodeauSeptember 25, 2020

Data Driven TeamData Driven Team

Disciple Media streamlines their sales journey and customer experience with Klipfolio

By Mitch DupuisNovember 5, 2018

Work from Home Metrics 1Work from Home Metrics 1

How to manage and track team productivity while working remotely

By Mitch DupuisMarch 18, 2020

When to Create Custom Metrics BannerWhen to Create Custom Metrics Banner

How (and when) to create a custom metric

By Mark BrownleeJanuary 23, 2019

Hidden Value Saas Signup Rate BenchmarksHidden Value Saas Signup Rate Benchmarks

The Hidden Value of SaaS Sign Up Rate Benchmarks

By Priyaanka AroraFebruary 10, 2021

Key Business MetricsKey Business Metrics

How to establish key business metrics

By Jonathan MilneJune 20, 2017

Identify Key Performance IndicatorIdentify Key Performance Indicator

How to identify your KPIs

By Jonathan TaylorJuly 25, 2017

What Is A DashboardWhat Is A Dashboard

What is a data dashboard?

By Emily HaywardAugust 4, 2021

8 Metrics to Measure Product Led Growth8 Metrics to Measure Product Led Growth

What is Product-Led Growth?

By Emily HaywardOctober 14, 2021

Product Led Metrics HeaderProduct Led Metrics Header

25 Metrics to Track in a Product-Led SaaS Company

By Allan Wille, Co-FounderMarch 11, 2020

Powermetrics DashboardPowermetrics Dashboard

What's New: Fall 2021 PowerMetrics updates

By Emily HaywardOctober 28, 2021


Why customer support should be metrics-driven

By Akshaya SrikanthJuly 2, 2019

Hustle BannerHustle Banner

Identifying the right ABM metrics

By Mark BrownleeMay 30, 2018

World Class Saas Support Blog BannerWorld Class Saas Support Blog Banner

World-Class SaaS Support: The Metrics You Need to Track

By Jonathan MilneMarch 20, 2017

Instagram Metrics Blog BannerInstagram Metrics Blog Banner

Top 10 Instagram Analytics metrics you need to measure

By Mark BrownleeJuly 3, 2018

Top Facebook Metrics Presence BannerTop Facebook Metrics Presence Banner

The top 10 metrics for building a killer Facebook presence

By Mark BrownleeJuly 13, 2018

16 Klip Blog Banner Insagram V116 Klip Blog Banner Insagram V1

4 must-have metrics for your Instagram analytics

By Katya ZeisigJuly 28, 2016

10 Must Have Search Marketing Metrics10 Must Have Search Marketing Metrics

10 must-have search marketing metrics

By Katya ZeisigAugust 9, 2016

10 Essential YouTube Analytics Metrics Blog Banner10 Essential YouTube Analytics Metrics Blog Banner

The top 12 YouTube metrics to measure

By Emily HaywardNovember 9, 2021

Top 5 Google Ads Metrics to Measure Advertising Performance.jpgTop 5 Google Ads Metrics to Measure Advertising Performance.jpg

5 Google Ads metrics to measure advertising performance

By Emily HaywardFebruary 2, 2022

Banner 12 Must Have Social Metrics DashboardBanner 12 Must Have Social Metrics Dashboard

12 must-have metrics for your social media dashboard

By Jonathan TaylorNovember 2, 2015

International Womens Day Blog BannerInternational Womens Day Blog Banner

International Women's Day 2021

By Emily HaywardMarch 8, 2021

200 Metrics Celebration Banner200 Metrics Celebration Banner

A Metric Milestone: 200 Metrics (and Counting!) on MetricHQ

By Emily HaywardNovember 26, 2020

What is an MQLWhat is an MQL

What is an MQL?

By Jonathan TaylorMarch 2, 2022

Top 10 Saas Metrics to Track in 2021Top 10 Saas Metrics to Track in 2021

The Top 10 SaaS Metrics of 2021 with Benchmarks

By Priyaanka AroraSeptember 29, 2021

Agile Development Teams Key MetricsAgile Development Teams Key Metrics

Key metrics for agile development teams

By Ali PourshahidJuly 17, 2015

Klipfolio Affiliate ProgramKlipfolio Affiliate Program

The Top 10 SaaS Affiliate Programs

By Emily HaywardMarch 16, 2022

Hr Specialists Metrics Blog BannerHr Specialists Metrics Blog Banner

Three Essential Metrics for Studying HR Specialists' Success

By David MizneOctober 31, 2018

Key Metrics BusinessKey Metrics Business

The 14 key metrics of modern business leaders

By Cameron ConawayJune 18, 2017

What Is Hubspot Lifecycle StagesWhat Is Hubspot Lifecycle Stages

What are HubSpot lifecycle stages?

By Jonathan TaylorMarch 14, 2022

3 Ways Reboot Customer Loyalty3 Ways Reboot Customer Loyalty

3 Steps to Reboot Customer Loyalty

By Vicky FreedJuly 8, 2021

4 Asknicely Metrics4 Asknicely Metrics

4 AskNicely metrics for your customer satisfaction dashboard

By Nikta KanukaApril 6, 2016

Metric Stack   Cover Art (social Media) (1)Metric Stack   Cover Art (social Media) (1)

Klipfolio's Jon Taylor: Is the MQL right for my business?

By Emily HaywardApril 1, 2022

Marketing DashboardMarketing Dashboard

4 dashboards our marketing team uses to track the metrics that matter most

By Marisha SestoNovember 8, 2018


A true no coding experience: Building metrics with BigQuery and Cervinodata in under two minutes

By Erik van DorpJuly 15, 2019

5 Saas Subscriptipon Metrics for Financial Reporting5 Saas Subscriptipon Metrics for Financial Reporting

5 SaaS subscription metrics for financial reporting

By Emily HaywardApril 5, 2022

4 Major Types of Churn Blog Banner4 Major Types of Churn Blog Banner

4 Major Types of Subscriber Churn Metrics You Need to Know

By Daniella IngraoJuly 28, 2020

11   Pablo Srugo11   Pablo Srugo

Mistral’s Pablo Srugo: What is the Sean Ellis Test?

By Emily HaywardApril 8, 2022

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Lightspeed's Nnamdi Iregbulem: What is Weighted ACV?s

By Emily HaywardApril 18, 2022


Decisions made with Klipfolio lead to 300% growth for Venture Harbour

By Mike PascoeJune 24, 2019

Saas Metrics Cheat SheetSaas Metrics Cheat Sheet

SaaS Metrics Cheat Sheet

By Emily HaywardApril 21, 2022

Community EngagementCommunity Engagement

The 5 essential metrics for community engagement

By Lawrence CourtNovember 6, 2018

Saas Dashboard DesignSaas Dashboard Design

How to design a SaaS metrics dashboard

By Emily HaywardApril 27, 2022

5 Kpis for Marketing Promotion5 Kpis for Marketing Promotion

Looking for a job promotion? Here are 5 marketing KPIs to convince your boss

By Jonathan TaylorDecember 12, 2013


The journey to HubSpot Metrics

By Scott LawrenceMay 28, 2019

Goals DashboardGoals Dashboard

Set goals and hit your business targets in PowerMetrics

By Jonathan TaylorMay 18, 2022


Klipfolio helps save 10 days of marketing report building efforts per month

By Mitch DupuisOctober 9, 2019

Saas Finance Metrics Cheat SheetSaas Finance Metrics Cheat Sheet

SaaS Finance Metrics Cheat Sheet

By Emily HaywardMay 11, 2022

Expert Informed Saas Finance MetricsExpert Informed Saas Finance Metrics

22 expert informed metrics for SaaS Head of Finance

By Jonathan TaylorMay 25, 2022

Instant Metrics PowermetricsInstant Metrics Powermetrics

Start your analytics journey with instant metrics

By Jonathan TaylorJune 8, 2022

Stripe Blog CoverStripe Blog Cover

Introducing: PowerMetrics for the Stripe App Marketplace

By Emily HaywardJuly 11, 2022

Best DashboardBest Dashboard

6 dashboards I use daily - with live links

By Allan Wille, Co-FounderSeptember 11, 2015

Starter Guide to MetricsStarter Guide to Metrics

The Starter Guide to Metrics

By Emily HaywardJune 22, 2022

How to Custom Metrics PowermetricsHow to Custom Metrics Powermetrics

How to: Create custom metrics in PowerMetrics

By Emily HaywardJuly 19, 2022

Ramli John - User Activation RateRamli John - User Activation Rate

What is User Activation Rate?

By Emily HaywardAugust 12, 2022

6 Metrics for Next Level Email Marketing6 Metrics for Next Level Email Marketing

The 6 must-have metrics to bring your email marketing program to the next level

By Valerie HamiltonMay 3, 2016

How to Write a Kpi 4 StepsHow to Write a Kpi 4 Steps

How to write KPIs in 4 steps

By Emily HaywardOctober 3, 2022

6 Must Have Twitter Analytics Metrics6 Must Have Twitter Analytics Metrics

6 must-have metrics for Twitter Analytics

By Danielle PoleskiJuly 26, 2016

Power Metrics Homepage ExplorerPower Metrics Homepage Explorer

The Power of Data Exploration

By David MennieOctober 24, 2022

Kpi ManagementKpi Management

The basics of KPI management

By Jonathan TaylorFebruary 4, 2019

Data Feeds + Live Preview header imageData Feeds + Live Preview header image

Live Data, Live Preview

By David MennieDecember 5, 2022

Kpi Metric Measure BannerKpi Metric Measure Banner

What is a KPI, Metric or Measure?

By Jonathan TaylorFebruary 22, 2017

Kpi ReportKpi Report

How to present a KPI report

By Jonathan TaylorJune 23, 2017

Popular Metrics HeaderPopular Metrics Header

9 essential marketing metrics you need to track in 2020

By Anneka BurrettFebruary 18, 2020

25 Must Have Kpis for Call Centre Managers Banner25 Must Have Kpis for Call Centre Managers Banner

The 25 must-have KPIs for Call Centre Managers

By Katya ZeisigOctober 5, 2017

Your Guide to Kpis for Non Profits Blog BannerYour Guide to Kpis for Non Profits Blog Banner

Your guide to KPIs for non-profits

By Mark BrownleeJanuary 23, 2018

Landing Page MetricsLanding Page Metrics

Landing page metrics and the 5 stories they tell

By Jonathan MilneMay 2, 2017

LinkedIn AnalyticsLinkedIn Analytics

What Are The Top 10 LinkedIn Analytics Metrics?

By Mark BrownleeJuly 27, 2018


Become a better CFO with these three metrics

By Jody GrundenOctober 18, 2019

Marketing Agency KpisMarketing Agency Kpis

The most important marketing agency KPIs

By Jonathan MilneJuly 12, 2017

Web Traffic SourcesWeb Traffic Sources

Essential marketing metrics defined - Web traffic sources

By Jonathan TaylorMarch 12, 2015

Momentum MetricMomentum Metric

Marketing momentum metrics and startup productivity

By Cameron ConawayJune 29, 2017