Metrics blogs

A collection of our most recent articles on

Why being intelligent about your business may not be easy, but should be simple

By Jonathan Taylor — June 20, 2013

Metric Driven Change Management

By Ali Pourshahid — November 11, 2015

Blood, sweat and metrics: Creating an online KPI/metrics community

By Allan Wille, Co-Founder — September 20, 2019

Planday tracks top SaaS KPIs with new dashboard technology: PowerMetrics

By Mitch Dupuis — March 22, 2019

The Metrics That Defined 2020

By Emily Hayward — December 17, 2020

Best practices for picking the right KPIs for your business

By Jonathan Taylor — March 29, 2016

The top 10 most valuable metrics for marketing managers

By Danielle Poleski — May 16, 2017

The 5 most important help desk KPIs

By Niraj Ranjan Rout — March 15, 2017

ARR or MRR, Which Metric Is Best for Your Subscription SaaS Business?

By Tyler Eyamie — August 25, 2020

How Business Analytics Can Set Your SMB Up for Success in 2020

By Matt Shealy — February 13, 2020

The key business metrics from 8 SaaS startup pitch decks

By Jonathan Milne — June 20, 2018

Business metrics vs KPIs. What’s the difference?

By Jonathan Taylor — October 27, 2017

Are your 'Key Results' undermining your 'Objectives'?

By Brett Knowles — October 18, 2019

Content metrics for content marketing and journalism

By Cameron Conaway — June 30, 2017

Real-time financial metrics that keep your business out of the dark

By Stacey Shrout — October 13, 2015

Reddit Marketing KPIs: The ultimate guide

By Mark Brownlee — November 13, 2018

Are you spending too much money acquiring new customers?

By Allan Wille, Co-Founder — July 31, 2015

A Starter Guide to a CX Metrics Program

By Jennifer Batley — September 14, 2020

8 customer marketing KPIs all SaaS businesses should pay attention to

By Valerie Hamilton — August 4, 2017

12 sales metrics to kick-start your sales analytics

By Katya Zeisig — February 20, 2018

Why cycle time may be the most important metric in software development

By Ali Pourshahid — February 27, 2017

How do dashboards help agile software development teams?

By Ali Pourshahid — July 5, 2016

Beyond Vanity Metrics: Share of Influence Vs. Share of Voice

By Jonathan Taylor — February 29, 2016

3 KPIs that carriers & shippers should be tracking

By Sydney Wess — January 9, 2020

Side hustle metrics: What you need to consider for side hustle success

By Mark Brownlee — January 21, 2019

Why you need to become a data storyteller

By Mark Brownlee — January 24, 2019

Top 6 KPIs to track for enterprise e-commerce organizations

By Brian Dainis — January 3, 2020

6 QuickBooks metrics every small business needs to track on their accounting dashboard

By Jonathan Taylor — February 8, 2016

Understanding social media interaction KPIs

By Tilo Kmieckowiak — August 22, 2017

The metrics any SaaS software development team needs to monitor

By Ali Pourshahid — October 16, 2019

The Starter Guide to Business Intelligence

By Emily Hayward — May 26, 2021

The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016

By Valerie Hamilton — March 9, 2016

Inside the mind of a successful data-driven startup founder

By Melinda Elmborg — December 5, 2019

Employee retention metrics: The 5 metrics you should be measuring

By Mark Brownlee — January 14, 2019

From Cookies to Cohorts: The end of third-party cookies and what it means for marketers

By Emily Hayward — April 21, 2021

Essential ABM metrics

By Mark Brownlee — May 29, 2018

Events and Marketing: 5 Key Metrics to Gauge Success

By Maggie Greene — February 27, 2020

Facebook Ads Strategy: Understanding Ad Frequency

By Jonathan Taylor — March 3, 2017

The Evolution of Analytics

By Allan Wille, Co-Founder — December 3, 2020

The Real Time Strategy Dashboard

By Brett Knowles — September 6, 2018

If You’re Not Capturing These Three Metrics, You’re Doing Lead Gen Wrong

By Dave Moll — July 16, 2018

19E fulfills dashboard reporting requirements with Klipfolio

By Mitch Dupuis — November 26, 2019

5 tips to understand (and organize) your restaurant data

By Saleem Khatri — December 11, 2019

Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

By Allan Wille, Co-Founder — May 20, 2016

Two reasons why you should leverage self-service BI

By Pam Buffone — August 20, 2019

25 Days of Metrics: 2021 Year in Review

By Priyaanka Arora — December 16, 2021

Top cybersecurity KPIs to track for risk mitigation

By Matt Shealy — November 25, 2019

Grow your business with these six live chat metrics

By Yaakov Karda — August 19, 2019

What are some good KPIs in Facebook?

By Jonathan Taylor — June 13, 2017

The Ultimate Guide for Marketing Your Brand on TikTok

By Emily Hayward — January 11, 2022

How to start tracking historical Twitter data for free

By Emily Hayward — February 3, 2021

The top 10 Twitter analytics metrics you need to track

By Mark Brownlee — August 3, 2018

Three Ways Unito Uses Data As Rocket Fuel

By Lauren Thibodeau — September 25, 2020

Disciple Media streamlines their sales journey and customer experience with Klipfolio

By Mitch Dupuis — November 5, 2018

How to manage and track team productivity while working remotely

By Mitch Dupuis — March 18, 2020

How (and when) to create a custom metric

By Mark Brownlee — January 23, 2019

The Hidden Value of SaaS Sign Up Rate Benchmarks

By Priyaanka Arora — February 10, 2021

How to establish key business metrics

By Jonathan Milne — June 20, 2017

How to identify your KPIs

By Jonathan Taylor — July 25, 2017

What is a data dashboard?

By Emily Hayward — August 4, 2021

What is Product-Led Growth?

By Emily Hayward — October 14, 2021

25 Metrics to Track in a Product-Led SaaS Company

By Allan Wille, Co-Founder — March 11, 2020

What's New: Fall 2021 PowerMetrics updates

By Emily Hayward — October 28, 2021

Why customer support should be metrics-driven

By Akshaya Srikanth — July 2, 2019

Identifying the right ABM metrics

By Mark Brownlee — May 30, 2018

World-Class SaaS Support: The Metrics You Need to Track

By Jonathan Milne — March 20, 2017

Top 10 Instagram Analytics metrics you need to measure

By Mark Brownlee — July 3, 2018

The top 10 metrics for building a killer Facebook presence

By Mark Brownlee — July 13, 2018

4 must-have metrics for your Instagram analytics

By Katya Zeisig — July 28, 2016

10 must-have search marketing metrics

By Katya Zeisig — August 9, 2016

The top 12 YouTube metrics to measure

By Emily Hayward — November 9, 2021

5 Google Ads metrics to measure advertising performance

By Emily Hayward — February 2, 2022

12 must-have metrics for your social media dashboard

By Jonathan Taylor — November 2, 2015

International Women's Day 2021

By Emily Hayward — March 8, 2021

A Metric Milestone: 200 Metrics (and Counting!) on MetricHQ

By Emily Hayward — November 26, 2020

What is an MQL?

By Jonathan Taylor — March 2, 2022

The Top 10 SaaS Metrics of 2021 with Benchmarks

By Priyaanka Arora — September 29, 2021

Key metrics for agile development teams

By Ali Pourshahid — July 17, 2015

The Top 10 SaaS Affiliate Programs

By Emily Hayward — March 16, 2022

Three Essential Metrics for Studying HR Specialists' Success

By David Mizne — October 31, 2018

The 14 key metrics of modern business leaders

By Cameron Conaway — June 18, 2017

What are HubSpot lifecycle stages?

By Jonathan Taylor — March 14, 2022

3 Steps to Reboot Customer Loyalty

By Vicky Freed — July 8, 2021

4 AskNicely metrics for your customer satisfaction dashboard

By Nikta Kanuka — April 6, 2016

Klipfolio's Jon Taylor: Is the MQL right for my business?

By Emily Hayward — April 1, 2022

4 dashboards our marketing team uses to track the metrics that matter most

By Marisha Sesto — November 8, 2018

A true no coding experience: Building metrics with BigQuery and Cervinodata in under two minutes

By Erik van Dorp — July 15, 2019

5 SaaS subscription metrics for financial reporting

By Emily Hayward — April 5, 2022

4 Major Types of Subscriber Churn Metrics You Need to Know

By Daniella Ingrao — July 28, 2020

Mistral’s Pablo Srugo: What is the Sean Ellis Test?

By Emily Hayward — April 8, 2022

Lightspeed's Nnamdi Iregbulem: What is Weighted ACV?s

By Emily Hayward — April 18, 2022

Decisions made with Klipfolio lead to 300% growth for Venture Harbour

By Mike Pascoe — June 24, 2019

SaaS Metrics Cheat Sheet

By Emily Hayward — April 21, 2022

The 5 essential metrics for community engagement

By Lawrence Court — November 6, 2018

How to design a SaaS metrics dashboard

By Emily Hayward — April 27, 2022

Looking for a job promotion? Here are 5 marketing KPIs to convince your boss

By Jonathan Taylor — December 12, 2013

The journey to HubSpot Metrics

By Scott Lawrence — May 28, 2019

Set goals and hit your business targets in PowerMetrics

By Jonathan Taylor — May 18, 2022

Klipfolio helps save 10 days of marketing report building efforts per month

By Mitch Dupuis — October 9, 2019

SaaS Finance Metrics Cheat Sheet

By Emily Hayward — May 11, 2022

22 expert informed metrics for SaaS Head of Finance

By Jonathan Taylor — May 25, 2022

Start your analytics journey with instant metrics

By Jonathan Taylor — June 8, 2022

Introducing: PowerMetrics for the Stripe App Marketplace

By Emily Hayward — July 11, 2022

6 dashboards I use daily - with live links

By Allan Wille, Co-Founder — September 11, 2015

The Starter Guide to Metrics

By Emily Hayward — June 22, 2022

How to: Create custom metrics in PowerMetrics

By Emily Hayward — July 19, 2022

What is User Activation Rate?

By Emily Hayward — August 12, 2022

The 6 must-have metrics to bring your email marketing program to the next level

By Valerie Hamilton — May 3, 2016

How to write KPIs in 4 steps

By Emily Hayward — October 3, 2022

6 must-have metrics for Twitter Analytics

By Danielle Poleski — July 26, 2016

The Power of Data Exploration

By David Mennie — October 24, 2022

The basics of KPI management

By Jonathan Taylor — February 4, 2019

Live Data, Live Preview

By David Mennie — December 5, 2022

What is a KPI, Metric or Measure?

By Jonathan Taylor — February 22, 2017

How to present a KPI report

By Jonathan Taylor — June 23, 2017

9 essential marketing metrics you need to track in 2020

By Anneka Burrett — February 18, 2020

The 25 must-have KPIs for Call Centre Managers

By Katya Zeisig — October 5, 2017

Your guide to KPIs for non-profits

By Mark Brownlee — January 23, 2018

Landing page metrics and the 5 stories they tell

By Jonathan Milne — May 2, 2017

What Are The Top 10 LinkedIn Analytics Metrics?

By Mark Brownlee — July 27, 2018

Become a better CFO with these three metrics

By Jody Grunden — October 18, 2019

The most important marketing agency KPIs

By Jonathan Milne — July 12, 2017

Essential marketing metrics defined - Web traffic sources

By Jonathan Taylor — March 12, 2015

Marketing momentum metrics and startup productivity

By Cameron Conaway — June 29, 2017