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Metrics Blogs

A collection of our most recent articles on Metrics

The Top 10 SaaS Metrics of 2021 with Benchmarks

Tracking metrics is a tricky subject. It’s one of those things where everyone agrees it’s...

Priyaanka Arora- September 29, 2021

What is Product-Led Growth?

Product-led growth—you may have heard of it. In fact,...

Emily Hayward- October 14, 2021

What is a data dashboard?

Our mission at Klipfolio is to help people succeed with data. And part of my personal mission is...

Emily Hayward- August 4, 2021

3 Steps to Reboot Customer Loyalty

Beyond points and “likes”. True loyalty creates value for the customer and sustainable,...

Vicky Freed- July 8, 2021

The Starter Guide to Business Intelligence

This article is a part of our Starter Guide series.

Emily Hayward- May 26, 2021

From Cookies to Cohorts: The end of third-party cookies and what it means for marketers

When someone says cookie, I usually think of crisp edges, a cakey centre, and a lot of chocolate...

Emily Hayward- April 21, 2021

International Women's Day 2021

“The story of women’s struggle for equality belongs to no single feminist, nor to any one...

Emily Hayward- March 8, 2021

The Hidden Value of SaaS Sign Up Rate Benchmarks

Picture this: you know you’ve got an amazing product. Your website looks pretty good, last time...

Priyaanka Arora- February 10, 2021

The Metrics That Defined 2020

While it feels like March 278th, the truth is that 2020 is coming to an end. And it goes without...

Emily Hayward- December 17, 2020

The Evolution of Analytics

PowerMetrics is a radical new take on analytics that connects, stores, and makes available...

Allan Wille- December 3, 2020

Three Ways Unito Uses Data As Rocket Fuel

When it comes to gaining early visibility into bright spots and bumps in the road, Unito's savior...

Lauren Thibodeau- September 25, 2020

A Starter Guide to a CX Metrics Program

Customer Experience (CX) is paramount to creating a sustainable competitive advantage. Accelerate...

Jennifer Batley- September 14, 2020

How to manage and track team productivity while working remotely

Work from home metrics to track for sales, marketing, support, and HR teams that are essential for...

Mitch Dupuis- March 18, 2020

25 Metrics to Track in a Product-Led SaaS Company

How to track performance in a product-led SaaS company with 25 key metrics.

Allan Wille- March 11, 2020

Events and Marketing: 5 Key Metrics to Gauge Success

Engagement is at the core of event ROI - use these insights to keep an eye on the right data to...

Maggie Greene- February 27, 2020

9 essential marketing metrics you need to track in 2020

What are the most important marketing metrics you can track? There are nine we’d class as important...

Anneka Burrett- February 18, 2020

How Business Analytics Can Set Your SMB Up for Success in 2020

Here’s how committing to a business analytics program can set your company up for success in 2020.

Matt Shealy- February 13, 2020